Earlier today, Google announcedÂ that HTTPS is a “new ranking signal” that Google use when ranking sites in their SERPs. Now, let’s take a bit of a gander into this complete and utter, horse shit.
My Twitter feed blew up, as it does whenever Google make any announcement.. My reply is normally something like this –
Everyone’s going Mental about Panda… And then there’s me. pic.twitter.com/uhnquplyJw
â€” Charles Floate (@Charles_SEO) May 21, 2014
I’ll still cover it on my blog, though.. More traffic from viral Google announcements, so why the heck not?
HTTPS NOW = TRUST!
Apparently, Google is trying to encrypt the web. Don’t get me wrong, from an Anti-NSA point of view this is awesome! From a small businesses though, it’s another added cost to the already hella expensive online marketing campaigns that Google WANT you to run. Google don’t get shit when you rank a site in their SERPs, they get money when you pay for it to appear at the top.
Oh, and did you know –
Adding an SSL Certificate can actually HURT Your Rankings
Oh wow, Google’s advice could actually have an adverse affect.. Who knew?!
There’s a few different ways you can hurt your sites rankings through converting your site to HTTPS:
1) 301s –
Got links pointing to the http still? You NEED to 301 to your new https link, or the juice isn’t going to pass over. Alternatively do this on a forced level within the .htaccess, but GBot is dumb and often doesn’t recognize it.
2) Internal Linking –
Again, the same as changing your URLs, you need to do this on your site as well – Change any internal links to https, or Google’s crawl rate is going to be so low you’ll be feeling the heat of hell on your ballsack.
3) Canonicals –
Exact same as what I just said about internal linking, 301s etc… Setup your canconicals with https, or you’re screwed.
4) Duplicate Content –
As I mentioned above, if you haven’t got your .htaccess configured right.. You could have a http and a https version of your site – Duplicate content is a real issue.
Thanks For Reading –
As always, thanks for reading. Sorry for the small post but there really isn’t too much to talk about.
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