Google’s “New Ranking Signal” & How It Can Hurt Your Rankings


Warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /home/gseo/public_html/wp-content/plugins/fanciest-author-box/includes/ts-fab-construct-tabs.php on line 94
Google’s “New Ranking Signal” & How It Can Hurt Your Rankings

Earlier today, Google announced that HTTPS is a “new ranking signal” that Google use when ranking sites in their SERPs. Now, let’s take a bit of a gander into this complete and utter, horse shit.

My Twitter feed blew up, as it does whenever Google make any announcement.. My reply is normally something like this –

I’ll still cover it on my blog, though.. More traffic from viral Google announcements, so why the heck not?

HTTPS NOW = TRUST!

Apparently, Google is trying to encrypt the web. Don’t get me wrong, from an Anti-NSA point of view this is awesome! From a small businesses though, it’s another added cost to the already hella expensive online marketing campaigns that Google WANT you to run. Google don’t get shit when you rank a site in their SERPs, they get money when you pay for it to appear at the top.

Oh, and did you know –

Adding an SSL Certificate can actually HURT Your Rankings

Oh wow, Google’s advice could actually have an adverse affect.. Who knew?!

There’s a few different ways you can hurt your sites rankings through converting your site to HTTPS:

1) 301s –

Got links pointing to the http still? You NEED to 301 to your new https link, or the juice isn’t going to pass over. Alternatively do this on a forced level within the .htaccess, but GBot is dumb and often doesn’t recognize it.

2) Internal Linking –

Again, the same as changing your URLs, you need to do this on your site as well – Change any internal links to https, or Google’s crawl rate is going to be so low you’ll be feeling the heat of hell on your ballsack.

3) Canonicals –

Exact same as what I just said about internal linking, 301s etc… Setup your canconicals with https, or you’re screwed.

4) Duplicate Content –

As I mentioned above, if you haven’t got your .htaccess configured right.. You could have a http and a https version of your site – Duplicate content is a real issue.

Thanks For Reading –

As always, thanks for reading. Sorry for the small post but there really isn’t too much to talk about.

Don’t forget to signup for my email newsletter below:

Sign-up for my Newsletter!

Close this popup

And drop a comment with your thoughts down below as well!

Charles Floate
I'm a UK based Search Engine Optimisation and Search Marketing Consultant. With over 5 years in the Search Industry, I'm hoping to build up God of SEO as a Dedicated Internet Marketing Blog with tons of Information for the Community to engage with.
Charles Floate
Charles Floate
Charles Floate

Latest posts by Charles Floate (see all)