How to Build a Private Blog Network

How to Build a Private Blog Network

I decided to add more Info to this post as it’s getting some good traffic and feel I didn’t go “all out” on it.

Most of you will off seen private blog networks and tons of sites using them, from all over the place – It’s now one of the most powerful tools in an SEOs backpocket (see what I did there) and owning your own private network is a pretty easy thing to accomplish nowadays. I even have a few sites I use for links, though my network isn’t huge and I don’t want it to be – I prefer to stay focused across a small number of sites that I can use for awesomely powerful backlinks!

Domains (New or Old?) –

This is where your options start to vary, are you building a network to sell links from? or are you building a network that you want to use for either your own domains, or your clients domains? If it’s the latter I’d just buy some pretty niche relevant EMDs or PMDs related to your industry or a few clients (If you want it pretty broad, then go for some name based domains – By this I mean having a persons name and creating a general blog out of it).

If you’re looking for some aged or high page rank / domain authority domains then I’d invest some time into GoDaddy Auctions and NameCheap Marketplace – Learning how to use both of these is pretty vital, so I’d look up some tutorials – Though I am planning on bringing out some tutorials on both of these, so stay tuned for an update to this post if I ever get around to doing it.

Gil Garcia did a fantastic tutorial on finding High PR Domains for cheap with ScrapeBox & GoDaddy auctions:

Design / CMS –

The common blog network you’ll see is in WordPress, but this tends to be a pretty sh&^ty platform for building links from, especially when 90% of your domains will have “Powered by WordPress” it tends to start building your networks footprint, I’d suggest using a variety of CMS’s and getting a Themepack for each CMS. Some good common CMS’s for Blogs – WordPress, Joomla!, Drupal, b2Evolution, Concrete5 and I’m sure by Google’ing WordPress alternatives you’ll find plenty of great CMS’s to use!

If you’re looking for some easy theme packs, go with the likes of Elegant Themes for just $40 you’ll get 50+ wordpress themes, and with some small tweaking of the Footer’s link – You won’t get a theme footprint either!

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Content –

This is the bit I like to call, the pain in the ass bit! It’s a great time waster and I suggest if you’re managing over 50 blogs to either hire a full time writer or even invest in a team. The likes of oDesk and Freelancer will find you some good writers, but make sure to ask for samples or do a trial job before hiring anyone full time – Otherwise you WILL get crap content (it’s a given).

The 2 main services I suggest for this are –

iWriter – You hire a writer and get some pretty awesome content (especially if you’re willing to spend a bit more and hire an elite writer) You can buy between 150 and 2000 word articles, and if you’re looking for some serious content you can buy an eBook (Starting at just 30,000 words! – I’ve done this a few times before and split it into part 1,2,3 etc..). The great thing about iWriter is every article you get automatically comes with Spin tags! That means you get awesome content that you can use to share around to multiple sites in your network.

Kontent Machine – This is an automatic software and has some pretty awesome features of itself, I’ll be doing a pretty big tutorial on this soon and It’ll cover some in depth workings of how to use Kontent Machine to get awesome kontent (which remember, you can then spin again and post across a number of sites.. Not just 1 or 2) – It also offers the speed that iWriter doesn’t and means you can easily jump straight into your WordPress admin, add the content and leave. Of Course adding any links in the process you need. If you’re wanting to use 1 spun article in a number of blogs, then you can just stick it into your blog management software and it’ll distribute it along any blogs you want – It’s also a great way to build links to individual blogs using automatic software, this means you’re increasing your domain authority and page rank even more!

Hosting –

This is pretty darn simple! You can either drop $30 – $50 per year for some nice hosting from

 

or you can just pick up some $0.75 – $1.50 per month hosting using your best friend! Yup, Google – Just Google $1 cpanel hosting or a few variations and you’ll find TONS of cheap cPanel hosts with auto approval and easy setup via PayPal. Normally the minimum is 12 months for these though I tend to buy 24 months for sites I just want to stick into my Blog management tool and not worry about the darn hosting for a long, long time!

This also means you get a different IP address from every hosting account you have which means it works excellently against Google being able to track your blog networks footprint.

If you’re looking for more stability and longevity as well as faster loading times, I’d go with Dream host though, they tend to be pretty reliable!

Building Backlinks to your Network –

I’ve done a few tutorials on this and I really recommend either using Link Emperor or GSA Search Engine Ranker – For the backlinks to your new site network, use Contextual backlinks (Backlinks that are in the context of an article, e.g. article directories & web 2.0 blogs) with a sprinkle of social bookmarks and blog comments added, a lot of other Network building tutorials will tell you to spam your site network with links, I don’t like this at all.. 100 – 200 contextuals from a manually spun article each month on each site + a couple bookmarks and blog comments (Just for diversity) will do nicely.

Getting your Links Indexed –

I built a pretty hefty case study on getting links indexed with Google+ (This is currently manual work, but it’s a lot faster then any other service and adds real social signals to your backlinks)

Indexing Tutorial click here

Alternatively there are numerous indexing services, I personally use Link Pipeline and Linklicous for mass indexing, Linklicious tends to be for any my network backlinks and I use the basic package of Link Pipeline to get any new posts/sites on my network indexed super quickly!

Where to add my Links?

I’d always suggest inserting your links on a contextual basis, make sure your sites display full articles on the Homepage and add 2-3 feeder article (For blog management I suggest using RankWyz, it’s built in content producer is pretty awesome as well) then add a hand made (This will make the link quality a lot higher) article with a link inserted. When adding the link, try to add 1-3 other links within the article to related sites, Wikipedia etc.. as you don’t want to be linking to your competitors sites.

Thanks for Reading!

I hope this tutorial helped you in creating your network and if you need any help, just drop a comment below!

Charles Floate
I'm a UK based Search Engine Optimisation and Search Marketing Consultant. With over 5 years in the Search Industry, I'm hoping to build up God of SEO as a Dedicated Internet Marketing Blog with tons of Information for the Community to engage with.
Charles Floate
Charles Floate
Charles Floate

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